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Posts Tagged ‘Silicon Valley’

A lot of hints to share in this post… I’m angry because yesterday I already had 3 paragraphs written when suddenly the WordPress for Blackberry shut down… Grrr! I will get an iPhone!

Well, after the first – already mentioned – day with visits to Google, Electronic Arts and Symantec, in the next day we had a busy day meeting other members of the Silicon Valley ecosystem. We visited Plug and Play Tech Center, an inspiring incubator-like type of place, designed to support tech ventures in their early stages, check it out.

Visiting Plug and Play Tech Center

Visiting Plug and Play Tech Center

They call themselves “Startup Accelerators” or a kind of a “Silicon Valley One Stop Shop”, providing pre-seeding support and eventual partnerships with local Venture Capitalists. In 2010 alone, more than 150 million dollars were raised for some of the 170+ start-ups sharing the space. More than 3,000 business plans apply for a spot in the place in a single year.

Although I liked a lot the whole thing, in my humble opinion – as member of the e-learning “industry”, I think they are still too brick and mortar, promoting countless face-to-face events but very few online activities (it sounds quite contradictory, don’t you think?). In the picture you can see some of the most famous companies that started at Plug and Play: Logitech, PayPal and Google.

Entrance Plug and Play Tech Center

Entrance Plug and Play Tech Center

However, the most useful exercise was to listen to some of the founders of ventures currently hosted at Plug and Play: PasswordBank, Userzoom and iCharts. Their insights were really interesting as they explained all the process they had to go through to get to the level they are now, in a positive path.

Summarizing, their hints were:

- Just move to California if you have customers, competitors, investors and would like living in the US;
- Venture Capitalists are increasingly emerging in your home country, take advantage of them and your local network;
- Hire people with experience in small companies, not in big ones;
- In the US hire Americans;
- Don’t show up only with an idea. Ideas worth nothing. Bring a product;
- Clients in the US like to ask for a POC Prove of Concept (click here).
- Start by selling your product first (or gathering users); if you have growing sales/users, that means something;
- Try to hire software engineers in your own country, in the US they are expensive and you will compete with large corporations for talent;
- Try to start B2B before B2C (even if your business is B2C);

Well, I have more notes to share soon. Just would like to show something before. I had the chance to visit the Intel Museum and found this little chip in there, one of the first (material) things that I fell in love (!) in my life: a 386. I know it sounds really geek but I was really dreaming about this little thing when I was 15 years old.

Intel 386

Intel 386

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Since 2010, with the arrival of more people dedicated to improve everything related with Blended Education at IE, changes have been occurring to a number of programs and processes. Some important changes where the change of the second face-to-face week of the Master in Digital Marketing (MDM) from London to the Silicon Valley. The other one was the possibility of Global MBA (GMBA) students to join the MDM group as well as some MDM alumni.

I decided to join the group to see this new “feature” of these programs but also to meet some friends in the Bay Area and to look for activities in the Online Education and the Online Media industries. Almost 50 people formed this nice group of students, all with that ”crazy taste” of diversity that characterize all IE groups. They had some classes on Monday and Tuesday so I joined them on Wednesday, for the first series of visits to companies and players throughout the Silicon Valley. We started by visiting the famous Google Plex (see picture), where we were received by one of the many IE alumni working in the company: Marco Marinucci (International Executive MBA, 2004).

Marco is in Google since 2006 – a long time for the industry standards – and showed us the installations and the history of the Silicon Valley. After that, we got into an important review on the latest trends on mobile advertisement, with the Head of Gomo (Go Mobile). At the end I stayed with some key sentences from this visits: “Innovation is about what’s going to be next”, “Talent + Money + Creativity = Innovation” and “you cannot plan innovation, all you can do is try hard to be in the right place and prepared”.

Newton at Google Plex

But the day was just starting. We still went to EA, previously known as EA Sports. It is an amazing company, now struggling to quickly identify small innovative players to either acquire them or work with them, all over the world. From that visit I got with the sentence: “Videogames = Math + Art”. Where “Art” is the unpredictable variable.

Unfortunately I missed the last visit at Symantec where students were going to discuss about security systems. Overall I considered this first day a great welcoming day to start feeling what was the Silicon Valley about. I confess I knew a lot about it from my previous visit to the region and from many years of studying the subject, but still, it was a great day.

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