The first video exposed by this post was published in the end of 2010 by the Brazilian born research/consulting group BOX1824. It shows how new generations – including those in emerging economies – are being heavily influenced by new technologies, and how they theoretically influence older and younger generations. Although a bit Americanized in its first parts, I think most of its arguments are valid and pretty updated, specially for middle and upper social classes.
The lighter but somehow interesting Chinese version came out just few days ago. It is interesting to see how researchers leaded by firms from two large “emerging” markets like Brazil and China observe the parts of the same phenomenon.